Generative and answer engine optimization for South African service businesses
Generative engine optimization (GEO) and answer engine optimization (AEO) are the work of making your business easy for AI assistants to find, understand and recommend. KoreFunnels does this for South African high-ticket service businesses. We measure how AI engines describe you, fix your website and wider presence, and track the results over time.
What is the difference between SEO, GEO and AEO?
Search engine optimisation (SEO) aims to rank your pages on Google. Answer engine optimization (AEO) aims to have your content used as the direct answer to a question. Generative engine optimization (GEO) aims to have AI assistants mention and recommend your business in the answers they write. All three overlap, and a strong website supports all of them.
How does KoreFunnels approach AI visibility?
We work in four stages.
Playbook
A free guide that explains how AI engines choose which businesses to mention, and what you can check yourself.
Snapshot
We run a set of buyer questions through ChatGPT, Gemini and Perplexity and report who gets named, how you are described and which sources the engines rely on.
Sprint
We fix the gaps the Snapshot finds: direct-answer content, structured data, crawler access, consistent business details and trust signals.
Monitoring
We rerun the same questions on a schedule so you can see how your position changes.
What do you actually measure?
How often your business is named, whether it is recommended or only listed, how accurately it is described, which competitors appear instead, and which websites the engines cite as sources. We report what we see and say clearly where the data is limited.
Why work with a South African specialist?
AI engines answer differently depending on location, and South African buyers ask about local businesses, local regulation and local credentials. We test with South African location settings and understand how regulated professional services need to present themselves.
What will you change on my website?
Typically: a clear direct answer at the top of key pages, question-led headings, FAQ sections, structured data describing your business and people, crawler access for AI search engines, an llms.txt file, and an author and credentials section that AI engines can verify.
Questions
How long before AI engines notice the changes?
It varies by engine and by how often your site is crawled. Some changes show within weeks, others take longer. We track it rather than guess.
Which AI engines do you test?
ChatGPT with web search, Google Gemini and Perplexity, set to a South African location. We add others where they matter to your buyers.
Do I need a new website?
Usually not. Most of the work is content, structure and data on the site you already have.
Do you guarantee results?
No. We measure your starting position, make the fixes and report honestly on what changes.
Is my industry a fit?
We focus on high-ticket service businesses: professional practices, advisory businesses and consultancies where a single client is worth a lot.